Just like any business, nonprofits need to prioritize between funding their day-to-day operations, providing the services that fulfill their mission and marketing their organization. Though marketing is so crucial to fundraising, it is often a lower priority when it comes to an organization’s budget. This can create a perpetual cycle:

We can’t invest in marketing, because we need the funds for our mission.
We can’t grow our mission, because we don’t have enough funds.
We can’t raise more funds, because we don’t invest in marketing.
Nonprofits serve an important role in the community, and their activities have such a significant impact it can be difficult to divert resources from their core mission to what some could see as ancillary. There are ways, however, to support a marketing plan without diminishing the organization’s outreach.